Project Details
The GameUp Africa Spotlight was launched to showcase the extraordinary achievements of emerging game developers nurtured by the program.
Designed by Maliyo Games in partnership with Google, GameUp Africa's aim is to transform aspiring African game developers into industry professionals.
Initially, the program required greater visibility. The Spotlight initiative successfully addressed this challenge by amplifying the program's impact across the continent. Due to the impact of the campaign, participant registrations increased by over 300% in subsequent editions.
Client | Maliyo Games |
Campaign Objective | Awareness and Engagement |
Campaign Duration | 30 Days |
Platforms | Facebook, Instagram, Twitter & LinkedIn |
Assets | Flyers, Videos, Copies |
Impressions | 356,700 |
Reach | 181,200 |
Engagement | 57,900 |
Mentions | 4,560 |
Followers | 1,020 |
Ad Spend | 0 (100% Organic) |
