Project Details
Virony Nigeria's #SmartBabyContest empowered customers to celebrate their little ones while winning exciting prizes.
I collaborated closely with Brand Ambassador Mercy Johnson and her team to amplify the campaign's reach and engagement.
Mercy Johnson generously created promotional videos featuring her own baby, Divine, which were widely shared on her social media platforms, generating significant buzz around the contest.
Client | Virony |
Campaign Objective | Awareness and Engagement across all social media platforms |
Campaign Duration | 14 weeks |
Platforms | Facebook, Instagram, Twitter |
Assets | Flyers, Videos, Copies |
Impressions | 1,327,000 |
Reach | 923,000 |
Engagement | 323,000 (24.3%) |
Video Views | 789,600 |
Mentions | 1,885 |
Followers | 2,123 |
Ad Spend | 0 (100% Organic) |