Project Details

Virony Nigeria's #SmartBabyContest empowered customers to celebrate their little ones while winning exciting prizes.

I collaborated closely with Brand Ambassador Mercy Johnson and her team to amplify the campaign's reach and engagement.

Mercy Johnson generously created promotional videos featuring her own baby, Divine, which were widely shared on her social media platforms, generating significant buzz around the contest.

Client

Virony

Campaign Objective

Awareness and Engagement across all social media platforms

Campaign Duration

14 weeks

Platforms

Facebook, Instagram, Twitter

Assets

Flyers, Videos, Copies

Impressions

1,327,000

Reach

923,000

Engagement

323,000 (24.3%) 

Video Views

789,600

Mentions

1,885

Followers

2,123

Ad Spend

0 (100% Organic)